Navigating the Challenges Faced by Soft Drink Businesses
The $413 billion soft drinks industry is grappling with shifts towards healthier, sustainable options and intense competition. Trends include growing health consciousness, demand for sustainability, intense competition, economic uncertainty, and tighter regulations. Health trends are disrupting traditional soda markets, necessitating innovation in healthier drink offerings. Sustainability initiatives and eco-friendly practices are vital for appealing to consumers and reducing […]
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